Build a Technology Foundation for Better Customer Experiences – Interconnections – The Equinix Blog


The highly competitive gaming industry relies on exceptional and timely experiences and requires scalability for a global base of players. Games have become more complex, with higher resolution and immersive experiences—putting greater demands on the underlying infrastructure.—a Ubisoft company—moved its gaming platform to Platform Equinix® to support its edge strategy and ensure that users have the best experience possible, with low latency to remove in-game lag. Ubisoft is using Equinix Internet Exchange® and Equinix Fabric™ for IP peering and interconnection to key cloud and service provider partners.

There are other great examples of edge computing transforming CX:

Challenges and solutions for better user experiences

Companies often make IT decisions based on an immediate need, without planning for future growth. But CX requires fast adaptation to new customer demands or business needs. If you’re building a global footprint, you need flexible, scalable infrastructure solutions that you can stand up quickly. Virtual infrastructure can be set up in minutes rather than weeks or months. Not only that, but you need the cloud and networking skill sets required for successful digital edge delivery.

Most organizations handle their own data and applications but would benefit greatly from partnering with companies like Equinix that have expertise in cloud and networking connectivity to support distributed infrastructure and edge solutions. And every business is thinking about cost management. The chip shortage and supply chain issues in recent years have complicated the process of acquiring new hardware, and lots of companies are shifting to an OPEX model for more predictable costs based on usage. Finally, given that data is the lifeblood of CX, data management is critical for delivering those fast, personalized user experiences. You need your data to be accessible and secure, and you need reliable storage and backup systems to ensure business resiliency.

Virtual infrastructure and services can address all these challenges and more, paving the way to better customer and employee experiences. With an underlying network that’s reliable, secure and highly available, you can quickly provision the products and services your customers want and need—anywhere in the world.

Create digital advantage with a CX technology foundation

Equinix offers a range of digital infrastructure solutions and services that enable you to differentiate—distributing infrastructure and removing the distance between clouds, users and applications so you can reduce latency and deliver a superior customer, partner and employee experience. With its 240+ data centers around the world, and 10,000+ customers, Equinix is a digital infrastructure company that’s optimally positioned to help elevate user experience—connecting you to the right partners in the right places to help your business grow and engage your customers and employees.

Read the Leaders’ Guide to Digital Infrastructure for more on how to accelerate your digital transformation and optimize user experience.


[1] Mary Pratt, “IT leaders take charge of customer experience,” CIO, November 21, 2022.

[2] IDC e-book, Modernizing Edge Infrastructure for Digital-First Operations, 2022.


Be the first to comment

Leave a Reply

Your email address will not be published.